Imagine a place where all businesses had $0 recurring expense for business related software. A wonderful land where all you had to worry about was convincing clients to pay you for maintenance, and not license fees. Supposedly, Canonical and other Linux-based companies would argue that such a world truly exists. It’s a lie. Okay, I [...]
011 STBS: WordPress for Solopreneurs Part 2-Authority
This is a follow on to the last podcast that focused primarily on building your ...
Public Relations Expert Ted Nguyen Interviewed Me!
My interview with PR Guru Ted Nguyen A couple of days ago, I had the ...
010 STBS: WordPress for Solopreneurs Part I – Branding
Transcript of episode: Click here to read It’s time folks. Time to talk about my ...
The Story Behind My 6-Day Business Course
by Dean Soto on 12. Aug, 2010 in Blog, Entrepreneurship
At least one to two times per week, I have friends ask me how to do something business related. The funny thing is, I’ve always been behind the curve in school, I never specialized in anything specific, and always felt that I could never excel at anything – let alone start a business. After returning [...]
How to Save Tons of Money on Web Design
by Dean Soto on 11. Aug, 2010 in Blog, Project Management
Today, it’s pretty much a given that you need to be on the web. Part of my 6-day email course talks about how insanely cheap it is to host your website and to grab your brand’s domain name. With only a little bit of know how, you can have a great site up and running [...]
Who Else Wants to Fire a Client?
by Dean Soto on 10. Aug, 2010 in Blog, Entrepreneurship
Are you feeling used, abused, and unappreciated? Well, you don’t need to. It’s time to fire a client! When you are a new business owner, you sometimes feel a sense of desperation. You hold on to clients that you would never work with when times are good because you are new and feel as though [...]
009 STBS: How to Easily Add Social Icons to WordPress
by Dean Soto on 09. Aug, 2010 in Blog, Podcast, Web Development
Transcript of episode: Click here to read Have you ever been frustrated at trying to add social bookmarking icons to your WordPress blog? Well, you are not alone, trust me. I recently helped a friend of mine, Ted Nguyen build a WordPress website from scratch using a killer WooTheme. Unfortunately, Ted is a real go [...]
008 STBS: Social Networking Doesn’t Work (Alone)
by Dean Soto on 31. Jul, 2010 in Blog, Marketing, Podcast
Transcript of episode: Click here to read While at a Tweetup in beautiful Orange County, California, Linked in expert and friend Neal Schaffer asked me about podcasting equipment. I wanted to do a show on networking and how to effectively use social networking with traditional networking, but rather than do the show with my in-studio [...]
007 STBS: Why Your Business Needs Google Apps
by Dean Soto on 24. Jul, 2010 in Applications, Blog, Podcast
Transcript of episode: Click here to read Before I get started, I just want to say that I am a Google Apps reseller (but I’ve used it long before becoming one). However, Google Apps Standard Edition (the free version), is what I recommend to most people. That being said, I truly believe that all small [...]
006 STBS: Power Pricing and How To Price Fairly
by Dean Soto on 18. Jul, 2010 in Blog, Entrepreneurship, Podcast
Transcript of episode: Click here to read In this episode, I talk about how to price yourself fairly to your clients and how to create a win-win situation for the both of you. Pricing is one of the most difficult steps in the whole business process, not because it’s hard to calculate what you should [...]
005 STBS: Why Your Business Needs a CRM
by Dean Soto on 12. Jul, 2010 in Blog, Communication, Podcast
Transcript of episode: Click here to read It’s getting harder and harder to build meaningful relationships these days. That’s why in this episode we talk about two things: maintaining relationships with clients during tough times, and keeping relationships fresh using a Contact Relationship Manager (CRM). When you are in a large organization, serious problems rarely [...]
004 STBS: Corporate Professional to Entrepreneur with Paul Tran
by Dean Soto on 07. Jul, 2010 in Blog, Entrepreneurship, Podcast
A So Totally Business Savvy first, I got to interview an amazing entrepreneur and good friend that I met via Twitter, Paul Tran, on how to own your own business. Paul is a serial entrepreneur that has made quite a name for himself in Southern California, as well as nationally. Starting off in retail, moving [...]
003 STBS: The Importance of Communication
by Dean Soto on 29. Jun, 2010 in Blog, Communication, Podcast
More than anything else, public speaking and communication will help launch your career and professional expertise. In this episode I discuss how learning to share information is necessary to build a successful career.
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About Me
Specializing in process management and business technology consulting - Dean is constantly tinkering and thinking, so you can focus on what’s important for business owners – growing your company or being there for your growing family.
You Should Subscribe!
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Why I’ll Never Offer Ubuntu Desktop To Clients
24. Aug, 2010
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004 STBS: Corporate Professional to Entrepreneur with Paul Tran
07. Jul, 2010
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009 STBS: How to Easily Add Social Icons to WordPress
09. Aug, 2010
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Review of Zoho Apps for Business
03. Jun, 2010
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007 STBS: Why Your Business Needs Google Apps
24. Jul, 2010
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Why I’ll Never Offer Ubuntu Desktop To Clients
24. Aug, 2010
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011 STBS: WordPress for Solopreneurs Part 2-Authority
23. Aug, 2010
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Public Relations Expert Ted Nguyen Interviewed Me!
20. Aug, 2010
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010 STBS: WordPress for Solopreneurs Part I – Branding
17. Aug, 2010
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The Story Behind My 6-Day Business Course
12. Aug, 2010
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Dean Soto: No problem! You are very welcome. =) ...
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Eri: THANKS!!! you are a genius! that was so helpfull! ...
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Dean Soto: Perfect example of the little things that just don...
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Dean Soto: Ha! Flaming for clicks? If I wanted a lot of peo...
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Benji: Pf, flaming for clicks-- shame on me for reading. ...







