A fantastic relationship with your clients is one of the keys to a successful business but at some point, success will bring you to a decision point – when it is time to expand or grow the business. For most entrepreneurs, this means to systemize – to step back from the scene and let your systems and automation handle some of the work.
The funny thing is, this is exactly what holds back most business owners from growing. But you can have the best of both worlds! You can expand or grow your business and maintain that personal touch using Systems and Automation.
Overview & Episode Content
- Get the Most Bang for Your Buck via Systems and Automation
- Scale Personal Attention to Maintain That Personal Touch in Your Business
- Maximize Your Resources to WOW Your Customers
- Systemize and Do What Nobody Else Does
- The Secret to a Foolproof Automated Sales Cycle is Making Your Clients Feel Special
Get the Most Bang for Your Buck via Systems and Automation
I'm on the board of a particular ministry that does amazing work. And, they have grown so much in the last few years to the point where they sold out their conference in January 2020.
Now, the thing about this particular ministry is the person who heads it. First, he's a really good friend. Also, he has the mindset of being a good steward of the money that's been entrusted to him.
Of course, if you are going to be a good steward of anything, you want to make sure that you get the most bang for your buck. You want to make sure that you get the most out of whatever it is you are spending. It could be anything from money to time.
For example, if you have a homestead and you want to get as many eggs as you can out of your chickens while making them as happy as possible. Another example is with your parenting. You want your kids to get the most out of life without spoiling them.
This particular person is really good at utilizing his resources to the maximum as much as possible.
I had a phone call with him.
Now, note that this client uses Virtual System Architects from Pro Sulum and FreedomInFiveMinutes.com for his ministry. They do everything from reaching out to talking with new donors and handling new people who come into the membership site.
Virtual System Architects do all the process documentation. It's pretty amazing what their ministry is able to do with just one guy. He is handling so many different things and has been really helping the organization tremendously.
This client wanted to build and scale the organization but at the same time, have that personal touch. He said, “If it grows, it's not going to be as personal. I still want to do that as much as possible.”
I rebuked him and I said, “No, you don't have to get impersonal if you systemize.”
It is quite the opposite. The cool thing now is we have access to different tools, and Systems and Automation that would have cost thousands of dollars per month to be able to do in the past. Now, we have these tools at our disposal that allow us to be personal, but still run an organization.
Scaling Personal Attention to Maintain that Personal Touch in Your Business
Look, my organization does everything from sending text messages to the handwritten cards in the mail, gifts in the mail, phone calls, voicemails and a bunch of different things. In fact, there's a whole mess of stuff that we do which completely WOW our customers. It's because we systemize and we're scaling.
This is what Jermaine Griggs calls – one of my mentors – “Scaling Personal Attention.” It doesn't matter if we have one customer or if we have 1000 customers because we are able to trigger different things from the information that we gather. We are able to use information to give a personal touch.
Maximize Your Resources to WOW Your Customers
Even if we are a one person organization, a five person organization, or a ten person organization, we are able to touch thousands of people and continue to be profitable and at the same time, WOW our customers using Systems and Automation.
Above all, you have to maximize the money and resources that you have.
Now, it is not because I am the Freedom In Five Minutes guy nor because I am the Pro Sulum guy who has Virtual Systems Architects where I show them how to do something in five minutes. I document it and never have to do that thing ever again.
The vast majority of people can do it by themselves. A lot of the time, they are doing one of two things: embracing constraints and seeing what you have and utilizing what you have; and seeing systems as a way of saying, “I love you,” to your customers, and “I appreciate you.”
Systemize and Do What Nobody Else Does
Most of the time, we think, “Well, my customers – the way that they will feel special and taken care of is if I'm constantly the one doing it.”
That may be true, in a sense. Every now and then, if you give a call to say, “Hey, I want to give you a free strategy session just because you've been so amazing.” That is totally fine.
They would appreciate that. However, the reality is, think of all of the different businesses that you do business with. How many times have you gotten something in the mail from them that wasn't an advertisement?
It's always some dumb advertisement – it's something that's never just given to you. Imagine getting a box of cookies in the mail and a card that just said, “Hey, we thank you so much for being a customer. It really does mean a lot to us that you value us and that you are getting a ton of value from what we're doing. Just wanted to say thank you.” And not asking for anything in return.
To me, that is something that goes so far. It never happens and it costs you 10 bucks or 15 bucks? Maybe 20 bucks to do? And you've already netted and profited from your client like $200. So, 10% of that goes back to them just saying thank you.
Nobody does that.
The Secret to a Foolproof Automated Sales Cycle is Making Your Clients Feel Special
When I have my customers get something like that from me, they are like, “Whoa, I have never had this happen before. This is amazing.” Or a phone call after they buy. Even if it goes to their voicemail. They're like, “Whoa Dean called. That's amazing.”
This is all possible. You have Twilio. You have Thankster, send-out cards, and all these different tools that you can systemize and use to trigger different things based on how much someone has bought and where they are at in the sales cycle.
As a client and customer, how many people have they referred to you? When you set up these systems, you automate the saying of I love you. You automate the saying of I value you as a client and a customer
Don't get me wrong – the “in person” or over the phone is great. But there are times when you or an assistant drops the ball and now you have a customer who is just dangling there.
We want to systemize and make it a foolproof type of sales cycle. I really want to tell you the importance of this. The more systems that you can develop that thank your customers and tell them how much you appreciate them, the more you're going to get referrals.
My business is based-off on referrals for the most part, and they are the best.
They come because of all these gifts and it comes because we have a great product, obviously. No one's gonna refer if it's not a great product.
But these gifts give the little nudges. These little gifts say “I love you.” It gives a little nudge to go, “Yeah, you know what? I really like these guys. I really want to have other people experience this as well.”
So what do you do? What system do you have right now that can say “I love you” and give that beautiful, wonderful personal touch, even though it might not be actually in person?
If you ever want a Virtual Systems Architect or want to get to the next level and scale your business, you can do it all in as little as five minutes a day. Go check out FreedomInFiveMinutes.com or ProSulum.com. There, you will find the answer to Freedom In Five Minutes.
I will catch you on the next Freedom In Five Minutes Podcast episode.
Resources and links
Mentioned above are two awesome automated communication tools to help you systemize add a personal touch when reaching out to your clients.
Twilio allows you to make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.
Thankster lets you send handwritten cards to your clients. This is highly personalized but at the same time, automated.
ProSulum’s Website: https://prosulum.com/
Freedom in Five Minutes’ Website: https://www.freedominfiveminutes.com/